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Strategic Market Risk Assessment for Market Entry

by:admin June 11, 2025 0 Comments

Year: 2021

Region Covered: Sudan

Services: Market Intelligence | Political & Regulatory Risk | Commercial Due Diligence

Overview

A global pharmaceutical manufacturer planning expansion into frontier markets identified Sudan as a priority for entry. The client required a thorough understanding of the commercial, regulatory, and political risks involved in operating in Sudan’s pharmaceutical sector.

Our Approach

We carried out a detailed, on-the-ground risk assessment over a six-week period, combining open-source research with targeted field intelligence. Activities included:

  • Stakeholder interviews with local distributors, legal experts, and government officials
  • Analysis of the regulatory and licensing framework for foreign pharma companies
  • Profiling of key market players and competitive landscape
  • Assessment of informal practices versus formal regulations

Results

  • Profiles of major pharmaceutical distributors and their affiliations
  • Mapping of political and commercial networks influencing market access
  • Identification of legal and regulatory barriers to foreign entry
  • Strategic insights into navigating informal market dynamics

Impact

The intelligence directly informed the client’s board-level decisions and shaped its market entry strategy for Sudan, enabling a more secure and informed approach to expansion in a high-risk environment.

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